YOU CAN’T IMAGINE WHAT GOES ON BEHIND A LOW DECATHLON PRICE

At Decathlon, our everyday obsession is to optimise our costs in order to offer you quality products, at the lowest price, thereby making sports accessible to everyone.
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1 > RESEARCH

Our researchers study the body’s needs in each sport and look for new materials that are less expensive and better suited, in order to design quality products.

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2 > DESIGN

Our designers and industrial partners integrate price from the design stage, in order to find the most high-tech solutions at the best price.

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3 > DEVELOPMENT

We select materials with the best quality/price ratio, without ever sacrificing quality.

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4 > PRODUCTION

We continuously optimise our production processes to cut out unnecessary costs.

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5 > LOGISTICS

We continue to optimise our logistics chain:by reducing the distance between our production and sales sites, or by decreasing our packaging

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6 > SALES

Right up to the store, where we optimise shelf-stocking operations, inventories, or equip our staff with tablets to facilitate travel, reduce costs, and better serve you.

TO PROVE IT, WE HAVE LOWERED THE PRICES OF MORE THAN 800 ITEMS

Our success in lowering the prices of our flagship products is mainly the fruit of daily discussions with our designers and researchers, in order to bring you quality sports equipment at the lowest price.

For this purpose, numerous processes are implemented throughout the six stages presented below (optimised use, lower production or packaging costs, eliminating unnecessary elements, and much more).

All these stages are optimised to lower the price of our products substantially and definitively, to allow you to practice a sport under the best conditions.

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